Whether you’re a groomer, business owner, or pet industry insider – Superzoo is the West Coast event you’ll want to attend this year. This year, the team at DogTV will be on site at Superzoo to bring you the latest in new dog-centric gadgets and products. SuperZoo provides pet professionals with access to the most comprehensive collection of upcoming product trends, emerging lines, technology, new segments, and unexpected finds.
But, how to navigate this imposing show with more than 1,200 vendors in less than three days? We’ve got the tips and tricks for navigating classes, grooming competitions and products around the show.
Insider’s Guide to SuperZoo
- Make a Plan:
The best way to see what you want is to have a plan. Identify your top five goals and work on getting those completed first. The show can be very busy and distracting, so create your list and work from there.
“There simply isn’t time to see everything,” said Brooke Arnold, Editor of The Catington Post. “So attendees need to prioritize, make a list of vendors and booths you don’t want to miss.”
Don’t forget to schedule some facetime for those who you only get to see at retail shows.
2. Be Sociable
Stay up to date on what’s happening! This year, SuperZoo has introduced a Chatbot AI (artificial intelligence) to help you navigate the huge show floor. Need directions? The schedule? Help is close at hand with the new SuperZoo AI Chatbot. This is an automatic set up for messaging on your phone, so if you haven’t added your cell phone contact, be sure to add it to your registration today.
You can also get interactive on by tagging @SuperzooTweet on Twitter or @supershow on Instagram and don’t forget to use the #Superzoo or #SZ19 hashtag in your posts.
3. Curate Your Own Education
Access the 80 expert-led retail, grooming and animal wellness programs that will improve business. Animal lovers respect knowledge and staying on top of the latest news is the way to foster long-term customers and strong client relationships.
4. Visit the New Products Showcase
The New Products Showcase is the easiest way to discover upcoming trends without having to navigate two football fields of booths. Nearly 1,000 new products will be debuted this year!
5. Attend the Receptions, Morning Dog Yoga and Coffee
Each year, there is a networking reception open to everyone. This is a great way to reach out to others in your specific niche, have a cocktail, relax and meet people in a relaxed environment. Check the schedule for insight into what’s available as a retailer, attendee or member of the press.
As always, SuperZoo takes place at Mandalay Bay in Las Vegas and this year, it happens August 20-22.
SuperZoo boasts the most buyer participation of any trade show for the pet retail industry in North America. SuperZoo provides pet retail and industry professionals with leading-edge education access to the most comprehensive array of market-ready products and a hands-on experience for retailers to competitively differentiate themselves. For the eighth consecutive year, SuperZoo has grown in exhibitor space and square footage and has been listed among Trade Show Executive’s “Gold 100” trade events since 2014. Produced by World Pet Association (WPA), the show attracts more than 10,000 retailers, product suppliers and service providers at this must-attend annual event. For more information:www.superzoo.org